The Blog Report

This Will Guarantee You More Listings And Buyers
May 7th, 2008 8:39 PM
So I sat with a real estate agent today (who will remain anonymes) and he/she said "I'm struggling, this is the worst market I've seen since I have been in the business".  And he/she paused, waiting for my reply.  Actually probably waiting for me to concur.  So, I had to within minutes try to respond without making her/him feel any worse.  What did I say? Simple, "how many of your past clients did you call today"?  Answer? "None"(period).  Now remember I do not want to buy in to their misery and I'm hoping to get her/him back on track.  So I said ,"We'll I called 52 of my past clients and got 3 leads, two of those leads are actually applying for a mortgage with me this week".  I expect to close both deals.  We'll he/she slumped a bit in their chair and we both knew why.  Without saying a word the only thing I could think of was "when the going gets tough, the tough get going".  I know it sounds like a cliche, but understand this, your database is gold.  Don't "get u'm and forget u'm".  When you start your day tomorrow, spend just one hour, go back to your earliest client and call them.  Don't try to sell them anything, just say "hi I'm still around, hope all is well", let them know not to buy into all the doom and gloom they may be hearing on T.V., tell them "rates are down, homes are priced right and selling", Let them know they can count on you to keep them informed about our real estate market.  By doing this every day for at least one hour you will guarantee yourself increased production.  And if you ever find yourself sitting with me, you won't have to hear me tell you that "business is only slow between your ears". GET UP AND DO IT!  

Posted by CenterPointe Mortgage on May 7th, 2008 8:39 PMPost a Comment (0)

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